Once upon a time, a guy named Adam was coaching kids at Rapids Youth soccer club in Colorado. He found such joy and purpose through coaching that he left the corporate world in 2017 to focus full-time on youth soccer.
Some of his family and friends thought he was a bit nuts but supported him none-the-less. Despite Adam believing that primarily he was a good coach, the thing he did that people talked about most was his analytics on postseason parent survey data. The more he tinkered with participation analytics, the more ideas, introductions, and opportunities arose.
Eventually, in Spring of 2019, Adam realized (with help from his friends at Rapids Youth) that while he was making a difference as a coach, he might actually make a larger impact on youth soccer if he provided a service that didn’t exist–helping clubs measure & improve player experiences. From there, Adam scoured the earth for the other most awesome Adam he could find and the nonprofit Satori was born.
Adam Kuhn
Hi, my name is Adam and I’m living the dream. Life isn’t always rainbows and unicorns, but I’m grateful that every day I get to do work that makes a positive difference in the lives of others. When I’m not spending time with family, you can find me passionately coaching young soccer players or doing whatever else is needed to make the rest of our Satori services be successful. Before I worked in youth soccer, I had an enjoyable career in investment finance, management consulting, and corporate management. I try to use this mixture of experiences to bring something different and valuable to the organizations we serve.
Adam LeFevre
My name is also Adam and, together with my good friend, I’ve been able to work to make a small difference in the lives of thousands of kids from all walks of life. I intuitively find life lessons from sports, and when I’m not considering the ethics of the European Super League and NCAA college football conference realignment, I’m volunteering at church with my wife, Emily. Before I started with Satori, I once dreamed about being a brash, macho character from a spy movie… then I woke up and decided I was better off staying the same unassuming, soft-spoken, friendly tech guy I am today. Building analytics systems is an enjoyable challenge for me and I’m glad I get to put it to use for the benefit of others.
At Satori, we aspire to live joyful, humble, productive lives. The less we need for ourselves, the more we have to give. We’re here to give as much as we can.
We envision a youth sports world where children of any age, gender, or ability feel like they belong. Every child with an interest has the capacity to learn the game, improve on the field, make friends, and learn life lessons along the way.
Great clubs and associations across the globe are making this happen every day. If you are one of these organizations, or aspire to be one of these organizations, we want to work with you.
In Their Words
What our clients and partners say about what we do and why it matters.
“Satori has been a gamechanger for our organization, allowing us to make data-driven improvements that have a real impact on player and family experience. The information empowers us to make improvements and develop our staff based on real data, rather than hearsay and best guesses. We're able to set measurable goals and track our performance over time, which has made it an integral part of our strategic plan and vital to us achieving our vision.”
“I am delighted to offer my unequivocal endorsement for Satori. Our collaboration has been exceptional, and their approach to survey design and execution has elevated our ability to gather valuable data. Beyond the impressive response rates and commitment to confidentiality, Satori's approach allows for the integration of survey responses with other critical information. This holistic perspective enables us to uncover insights and empower decision making.”
“Feedback is essential, and collecting it in a timely manner that provides high quality insights is critical to make good decisions. Satori's ability to work with us to create what we needed in a bespoke manner for our association of 65+ Member Organizations and 40,000 participants, gave us great comfort in knowing that we were going to have quality data to utilize long-term. We couldn't be happier with the quality of what we have received.”
“Soccer clubs that keep their players coming back season-after-season have learned a secret: soccer is a family experience! Make it a great experience and both players and parents not only return but also recommend it to their friends. Satori has made it a mission to build simple, proven tools to help a club make that family experience a great one.”
“There is increased interest within global football in the analysis of player and team performance. By uniquely focusing on participation patterns, Satori are world leaders in PARTICIPATION Analytics.”
“Satori Soccer created the foundation for understanding and ultimately improving the youth soccer experience. Not only have they changed the soccer landscape for us as an organization, but they will also change the game of soccer in the U.S. for generations to come.”
“Satori Soccer is helping clubs ask the right type of questions to gauge member satisfaction and assist staff in providing an exceptional experience for players, parents and coaches. It is a game changer.”
